/users/signup answers 403 unless SIGNUP_ENABLED is set. A public
GET /utils/config/ tells the login page, which hides the sign-up link,
and the signup page explains that an administrator creates accounts.
A wheel whose top-level module is `app` collides with anything else in a
user's venv, so the package that is about to be published takes the name
it is published under. Only the Python package moves; the repo, the
Docker WORKDIR and the compose project keep theirs.
stroblme